Digital Marketing The Best Strategy To Increase Website Traffic


What is Digital Marketing?

Promotion of a brand or products through digital channels is called Digital Marketing. These channels are social media platforms, applications, you tube, email etc.

Need of Digital Marketing

In the present age where people do not have time to go market and search for any product, online marketing has provided them a better solution to get a service or product more easily than ever! Let’s take a look on the need of digital marketing-

Get Direction and Goal

Digital marketing enables you to get the proper direction and set a goal for your business. It helps you to follow the strategies to begin your online presence. These strategies are:

. Goal

. Plan

. Action

. Grow

Your Customers are ONLINE

You cannot deny the fact that users want every little piece of information online. They search for the online reviews before purchasing an item, any type of service near their locations, latest technology updates etc. So, if you don’t have an online presence; you will lose your customers.

Track Your Business Performance

How will you know if your marketing strategies are working or not? What modifications are needed to improve those strategies? Digital marketing has made it possible to track your business performance and make the necessary changes to improve the strategies. It offers tools that analyse the insights of user engagements. With this tool, you can check the visitors, no. of views, conversion rate of your website etc.

Digital Marketing Techniques

Following are the techniques used in Digital Marketing:





. E-mail Marketing

. Content Marketing

1. Search Engine Optimisation (SEO)

SEO is the process of increasing the ranking of your website on SERPs’ unpaid list by increasing the organic traffic. It makes your website visible to your customers when they type a search query in search engine.

2. Search Engine Marketing (SEM)

SEM is paid promotion of websites to increase website traffic. It produces higher conversion rates as paid ads are linked to conversion focused pages.

3. Social Media Optimisation (SMO)

SMO is the process of increasing the brand awareness through social media platforms. It includes the use of RSS feeds, bookmarking sites, social media platforms, Blogging sites etc.

4. Social Media Marketing (SMM)

SMM is the process of promoting your company’s product or services by using social media platforms and websites. It is the fastest way to attract the customers and generate leads.

5. E-mail Marketing

E-mail marketing is the way to promote a product or services through e-mails. It builds association with the potential customers. It is a cost effective way of marketing. Moreover; you can give a newsletter subscription option to your website. It is one of the most effective way to drive traffic to your site.

6. Content Marketing

Content marketing is marketing technique that build a strong bond with your target customers by providing them a quality rich content relevant to their search intent. Most of the websites generate regular blog posts related to their industry type to gain more traffic.

How Digital Marketing techniques help websites to increase traffic?

By using the above digital marketing strategies you can grow your business online. These strategies helps websites in following ways:

. Boost your sales

. Grow your brand value

. Know your customers behaviour

. Track your business performance

. Increase website traffic and ranking

. More reach to your target customers

. Know your competitors and beat them

Hence; concluded that Digital marketing is today’s demand to survive in the market. You cannot grow your online reputation unless you apply digital marketing strategies to your website.